A good memory is a key ingredient for success.

I have a fairly decent memory for most things except numbers and Chinese names. Pathetic considering my own name is Chinese.

question signDavid Brooks of the New York Times says that more and more of us are suffering from information acceleration syndrome in which “more data is coursing through everybody’s brains, but less of it actually sticks.” Here’s his solution to meeting a person who you can’t seem to remember at all:

“You have no idea who I am, do you?”

You can’t tell the truth. That would be an admission of social defeat. The only possible response is: “Of course, I know who you are. You’re the hooker who hangs around on 14th Street most Saturday nights.”

My own solution is pretty straightforward. I usually confess to not being able to recall the person’s name.

“I’m sorry, I can’t quite remember your name.”

It’s really not such a big deal, is it?