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A Texas family has sued Australia’s Virgin Mobile phone company, claiming it caused their teenage daughter grief and humiliation by plastering her photo on billboards and website advertisements without consent.

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The picture of 16-year-old Chang flashing a peace sign was taken in April by Alison’s youth counsellor, who posted it that day on his Flickr page, according to Alison’s brother, Damon.

In the ad, Virgin Mobile printed one of its campaign slogans, “Dump your pen friend,” over Alison’s picture.

The ad also says “Free text virgin to virgin” at the bottom.

The camp counsellor had a Creative Commons license on his photos.

This is why I never post pictures of other people, especially ones of their children, online in any kind of public format. Even with their consent, there’s still the potential for misuses.

I think all my friends and family know this already but please don’t post pictures of Stephen online with his full face showing unless it’s in a private, locked album. Thanks.