cutting couponsMy monthly personalized coupons from Sainsbury’s supermarket arrived today. Not only did I get six with my name on it, I was mistakenly sent another six for a Miss A.T. What do the different offers tell you about our shopping habits?

For Mrs. H Lei:

  • £1 off when you spend £5 on ready meals
  • £1.50 off when you spend £10 on fresh fruit & vegetables
  • £1 off when you spend £5 on frozen meats, fish, poultry & frozen foods
  • £1 off when you spend £6 on fresh pizzas
  • Earn triple Nectar (Sainsbury’s reward program) on a £60 shop - two with different expiration dates

For Miss A.T.:

  • 50p off when you spent £4 on bakery products, including cakes
  • £1 off when you spend £7 on fresh fruit & vegetables
  • £1 off when you spend £4 on cooked meats & sandwich fillers
  • £1 off when you spend £5 on cheese
  • Earn triple Nectar points on an £80 shop - also two coupons

These coupons tell me that Miss A.T. makes a lot of sandwich lunches with a piece of fruit included. She makes so many of these sandwiches that she has to buy £80 before she gets triple reward points.

In contrast, my own coupons show that we buy quite a bit of prepared meals (most are actually pre-marinated, uncooked meat). And, we’re not big shoppers at Sainsbury’s because of the lower purchase amount needed to receive triple reward points. Makes sense because we do 1/4 to 1/3 of our weekly grocery purchases at Marks & Spencer.

What do your personalized shopping coupons say about you?