I Like Baby Einstein
Posted by Cottontimer on 08 Aug 2007 | Tagged as: Parenting
More TV bashing.
A popular series of videos targeted at babies and praised by President Bush has been found to be ineffective. A new study has found that Baby Einstein videos actually inhibit learning. Dr. Dimitri Christakis of the University of Washington in Seattle talks with Madeleine Brand.
~NPR
The study showed a slower rate of language acquisition among children who watched Baby Einstein from 8-16 months. An hour a day spent watching baby DVDs and videos correlated with an average of six to eight fewer words. Reason being that more time spent watching TV means less time spent reading, singing, and playing games.
I don’t care what they say. I still like Baby Einstein products, especially the music CDs* and flash cards. Not necessarily because of what they could teach children, but because they’re soothing and far less stimulating than the average children’s show. And I can’t imagine any parent letting their child watch DVD’s all day. A good mix of activities makes life interesting and fun. Does everything have to be so dang “educational”?!
*I know some people say we should let kids listen to the “real thing” as in classical music performed by a symphony orchestra instead of a kiddified version. To that I say, then what’s the point of music mixes and mash-ups?
Update: On second thought, what’s 6 to 8 fewer words mean exactly? Would that be words like Transformers, Cybertron, Grimlock, Starscream, Megatron, or Unicron? I think we could do without those words but unfortunately, that’s about half of what I hear on a daily basis right now.
via Rice Daddies
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You hit the state of “needing to educate our children – NOW!” right on it’s head. People are so concerned about making their kids learn something everyday, that they forget that everything is best in moderation. I am willing to bet that parents who force feed their children data everyday get the same or lower retention rates than parents who divide play time and learning time throughout the day. That being said, I am known to be a little overzealous in the teaching department, but I blame it on societal pressures
I am going to link you on my blog, thanks for the good read!
-Amanda-
Kid Tricks
Hi Amanda, Thanks for the comment! I try not to get caught up in parenting frenzy but I admit to having my five-year-old do workbook pages on a regular basis. hehe
Slavedriver!
/crack
They picked the wrong kids. My twins watched those videos and I cannot get them to SHUT UP! They count to 10 in 4 different languages and can spell (much to our consternation when we try to spell out T-O-Y). [I'm not trying to brag here ... really] And which 6-8 words are they missing? I’ll trade ‘gimme!’ and ‘MINE!’ for ‘obedience’ or ‘integrity’ any day.
Time to learn some other words for toy. I’ll get you started:
Omocha (ch as in chain) for “toy” in Japanese. hehe
I am fascinated and appalled at the response to this study. The company has a brilliant marketing strategy selling itself as educational videos, implying, if not stating that the stimulation it provides is beneficial. This study, and all the other studies that the APA based their “NO TV UNDER 2″ policy simply says no, it is _not_ beneficial, and is possibly harmful to brain development.
What amazes me are the two main protectionist reactions.
1) “I did it and my kids are fine!” You have a single data point without any regard to the controls they may have had in place, and this must trump the study. Brilliant.
2) “yeah, it may not be good per se, but its so convenient for me! how else am i ever to relax?” One of the major concerns about the videos is the effect of over-stimulation – the world in comparison is boring, and the child begins to have a most constant need of aggressive outside stimuli to be entertained. There is also the effect of interference with the way the brain processes the notion of object permanence that they believe is a major reason children subjected to a lot of tv under that age of 2 are at greater risk for ADHD in later years. Perhaps you would be in less need of relaxation if you taught your child from an early age to entertain himself.
as to your particular reaction i have the following points
1) displacement of other activities was not the sole cause of the lower vocabulary. Part of it was the brains reaction to the media itself.
2)music cd’s and flashcards were not under the scope of the study. just the videos.
3) As to not imagining that any parent would let their kid watch tv all day – the study found that by the age of 2 90% of the children in the area were watching between 2-3 hours of tv a day. its a ways from all day, but it is an appalling amount of it.
4)6-8 words a day fewer means that their brain is less capable of retaining that many words, due possibly to lower attention and lower absorption of details. The usefulness of the words are not the issue, the change in the way the brain behaves is.
This is one of many studies of its kind. I’m not saying you should obsess about every move your child makes, but I do think you should not dismiss it out of hand because it is inconvenient.
Thanks for your thoughtful comment, Gwyneth. I don’t necessarily think Baby Einsteins is entirely blameless because it plays into the obsessive parenting culture we currently live in to educate our kids every single moment of every single day. Moderation is what I’m advocating here, not wholesale bashing of technology or other forms of entertainment. I can’t stand the high and mighty crowd that makes other people feel bad for not making the same choices as them. It’s a no-win game to compare parenting styles.
The problem with these types of sociological studies is that there are too many variables to control and self-reporting is never reliable. The interviews were conducted by phone and no child was examined in person. (Study abstract in Journal of Pediatrics.)If I were asked how much TV my child watched, you can bet I’d dial it down and dial up the amount of time I report reading to him! By the time, you stratify the study population by all the different variables to take their effects out of the equation plus the interactions, you’re left with very little study power to make any conclusive statements.
These studies serve to remind us that videos can’t replace good parenting and other activities but I don’t appreciate scare mongering. Also I wonder why Baby Einstein was singled out in media reports when the researchers looked at several content types.
On a related note, I recommend reading Anxious Parents: A History of Modern Childrearing in America by Peter Stearns.
We didn’t have Baby Einstein when my kids were young, nor would I have bought them. But I somehow inadvertently taught my one-year-old to read, before she could even talk. She’d sit in my lap while I made grocery lists, etc., and I started writing words she knew. Soon she could pick them out on command, a neat game we used to play.
One day we took an airplane trip with Grandma, and when we played our game, Grandma had everyone on the plane watching by baby “read”. It was very embarrassing, so after that I didn’t play those reading games anymore. She eventually picked up reading on her own.
I think babies (human and not–have you seen the bonobo video?) are a lot smarter than we give them credit for, and to think that any game or toy or video that purports to teach them will make them smarter is shortchanging their natural intelligence. It’s only making what they already know more evident to us.
For instance, my daughter could point to a picture of a cat when asked several months before she learned to “read” the word cat. That’s not such a big leap, from picture to word representation. The big leap involves seeing a real cat and realizing the picture, and later the word, all refer to the living, moving creature we call a cat.
I later discovered David Elkind and his teachings on early childhood education, which I recommend if they’re still out there.
Hi Kathy! I agree with you that kids observe and process a lot more than we might expect. I’m reminded of that every day when I observe Stephen and the funny things he says.
I was just thinking yesterday that it’s so hard to be a parent. Most of us are impressed by our kids and find it hard to understand how other people can’t see that they’re amazing too.
not being a parent….i LOVE baby einstein. i will only babysit very small children, if their parents have those tools in their arsenal.
once the dvd starts, i am mesmerized! neither of us (me or the kid), can take our eyes off of the television.
they hypnotize you. it does really good things for my focus. maybe i should have my own little daily einstein sessions. perhaps i would be a little more productive if i did. although, i could only limit it to 15 minutes a day. if i didn’t have a timer, i probably would sit on my sofa all day long, watching that series.
You better be careful, Laura, or nobody’s going to be asking this TV addicted babysitter to help out again!
I am not addicted to regular tv…just weird psychedelic stuff like B.E.
I guess my last comment does give the impression that if baby einstein is playing, the kid may be neglected.
thats not entirely true. i am a very fun babysitter. i just happen to enjoy an occasional trip provided by a dvd made for children.
LOL I was just teasing you.
My grandson would watch the Eistein videos as an infant. We thought we were helping him. At 2 1/2 he was diagnosed autistic. He had no speech. I purchased Brainy Baby and Baby Bumpblee DVD’s and within a few months he was babbling. We continued to have him watch the videos and he now at almost 3 knows his whole alphabet frontward and backwards, his color and numbers to 20 and can even write every letter of the alphabet. Also, the amount of words he knows has increased.
I think the doctors need to do more research.