The Atlantic, Scientific American, and Vogue are the three magazines I read most regularly. Of these three, Vogue is the only one that has a 1:1 ratio of ads to articles.

Not that I’m complaining. I buy Vogue just to gawk at all the extravagant jewelry, clothing, bags, shoes, and other non-essentials that will probably never grace my world. It doesn’t surprise me that one of the main functions of a magazine is to sell products. A few times the ads have inspired me to buy a ring here, a bag there.

Domino Magazine, “the new shopping magazine for your home,” was launched this month. Skimming through the online sneak peek, I can’t tell the difference between this magazine and a well-written catalog. There are more pictures than text and each paragraph takes up no more than five lines.

Hold on. Wait a minute. I know what the difference is.

I’m expected to pay for this “magazine.”